About the Customer
Vibrant® Gastro is the pioneer behind the Synchronized Activation Method™, a first-in-class, drug-free technology powering the Vibrant System. This state-of-the-art system utilizes micro-vibrations to mechanically stimulate the colon, enhancing natural colonic motility and offering a groundbreaking alternative for patients suffering from chronic idiopathic constipation (CIC).
Vibrant Gastro’s mission is to enable millions of people to live more enjoyable lives through innovative, drug-free treatments that synchronize and activate the gut-brain connection. The company’s approach not only addresses immediate patient needs but also opens the door to data-driven therapies leveraging the enteric nervous system (ENS) pathway for future gastrointestinal and systemic health solutions.
Customer Challenge
As a rapidly growing medical technology innovator, Vibrant Gastro recognized the strategic value of its expanding data assets – real world data collected from medical devices, patients feedback collected via companion app and other sources of information. In order to generate value from the collected data, expedite its analysis and draw accurate conclusions, Vibrant Gastro sought to:
- Leverage artificial intelligence (AI) and advanced analytics to extract deeper insights from customer and clinical data under strict security and HIPAA compliance and analyse consumer behaviour to allow Vibrant Gastro to increase customer satisfaction and continually adjust the product to meet consumer needs.
- Accelerate data analysis, in order to provide insights and improve value for patients more rapidly and efficiently.
- Implement a secure, compliant integration of AI models with existing databases to accelerate research and improve outcomes for patients.
Partner Solution
Vibrant Gastro partnered with MidLink Cloud to design and deploy a comprehensive AI-driven data analytics solution powered by AWS Bedrock and integrated with Amazon RDS.
The implementation included:
- AI Model Integration: Utilizing AWS Bedrock’s generative AI capabilities to analyse structured and unstructured data from Vibrant Gastro’s RDS databases, enabling insights on patient outcomes, device usage, and treatment effectiveness.
- Data Connectivity & Governance: Establishing secure, role-based access between Bedrock and RDS with compliance-aligned data governance policies ensured HIPAA and PHI protection.
- Data Residency & Privacy: Ensuring that all data processing remains within AWS boundaries and that no Protected Health Information (PHI) leaves the environment, maintaining full alignment with healthcare compliance standards.
- Automation & Scalability: Streamlining DevOps workflows to support continuous data ingestion and AI-driven analysis at scale.
Results & Benefits
The AI-powered solution delivered transformative results for Vibrant Gastro:
- Enhanced Data Insights: Bedrock’s integration with RDS enabled advanced pattern detection and correlation analysis, allowing Vibrant to better understand patient behaviour and treatment efficacy.
- Improved Product Innovation: Insights from AI-driven analysis directly informed device optimization and feature development, helping the company continuously improve its drug-free treatments.
- Operational Efficiency: Automated data processing reduced manual overhead and empowered internal teams with actionable intelligence.
- Data-Driven Care: Vibrant can now better explore future developments based on quick real world data analysis aligned with its mission.
- Foundation for Future Growth: The scalable AWS infrastructure and Bedrock integration position Vibrant for future expansion into additional indications and data-driven healthcare solutions.
About the Partner – MidLink Cloud
MidLink Cloud specializes in Cloud Data Management, Big Data & AI Cloud, and Cloud Modernization on AWS. Its customer-centric approach combines technological excellence with tailored managed services and a culture of continuous learning.
By leveraging deep AWS expertise and a focus on data-driven innovation, MidLink Cloud empowers healthcare and technology companies like Vibrant Gastro to unlock the full potential of their data ecosystems and accelerate innovation through the cloud.